Having delicious food is no longer a guarantee of success for a restaurant; it’s a prerequisite. Modern diners want the entire experience to “taste” good. Both interior and exterior design are crucial to keep hungry guests coming in and coming back.
artVIA’s Ariana Smetana was gracious enough to take an hour out of her crazy-busy schedule to join the Upserve Webinar: Restaurant Interior Design Made Easy: 7 Ideas You Can Use.
Below are some key takeaway’s from the discussion.
“Ambiance can affect everything from perceptions on responsiveness and reliability, how much and how fast customers eat, how much they spend, how long they stay in the restaurant, if they decide to return and more.”
“No matter the size of your restaurant, the food you serve or the kind of crowd you attract, creating the right kind of ambiance through design will go a long way in helping you run a profitable restaurant, so take the time and make sure yours is properly suited to your style and diners.”
From The Outside
“The outside architecture and interiors need to speak the same message, so the curb appeal, signage color and layouts of outdoor and indoor seating, and flow needs to be cohesive.”
The goal of any restaurant’s exterior design should be to communicate what you have to offer on the outside of your building, so people on the street or sidewalk will develop brand recognition and know what to expect from your restaurant.
The proof is in the pudding here. Ariana has a huge track record of years of success. The above quotes are only a small sample of the wealth of knowledge that she shared with us. To learn about everything she had to say, download the full presentation here.