Our Story

Every day, 14 million Americans show up to work at a restaurant. That’s 10% of the U.S. workforce. Almost all restaurants have fewer than 50 employees, and most are independent, not part of a giant chain. The restaurateurs leading these businesses run on tight margins. They don’t have a big capital budget. They aren’t software gurus. And most of all, they don’t have much time to get a handle on everything – guests, staff, menu, marketing and finance – making it harder than it has to be to take their restaurant to the next level.

That’s why we created Upserve Restaurant POS and Management Software serving up clear guidance that makes your restaurant thrive. The magic ingredient.

Offering pointed and timely guidance, Upserve makes it easier to manage guests, staff, marketing, finances, and even the menu.

Running a restaurant isn’t going to get easier. But it will get smarter.

Join Our Team


The leadership team at Upserve.

Anne Huemme

Chief Financial Officer

Anne Huemme

Chief Financial Officer

Anne joined Upserve with over 22 years holding the CFO position at several high-growth technology companies, including her most recent role at Salary.com. Prior to Salary.com, Anne was COO and CFO of advanced analytics company Lavastorm. Anne also served as CFO of Kaseya, where she oversaw all business systems functions and led financial and operational reporting, planning and forecasting, as well as the Company’s acquisition by Insight Venture Partners. In addition, Anne was CFO at companies including WebLayers, Inc., Ultimus, Inc., Ardence, Inc. (acquired by Citrix Systems), Optical Solutions (acquired by Calix, Inc.), Café Odyssey, Inc. and Rare Hospitality (now part of Darden Restaurants).

Anne earned a B.A. in economics from Duke University, and an M.B.A. from Duke University – The Fuqua School of Business, where she was a Fuqua Scholar.

Andrea Kayal

Chief Marketing Officer

Andrea Kayal

Chief Marketing Officer

Andrea is the Chief Marketing Officer at Upserve. She brings over 15 years of Marketing experience and a track record of driving growth and scale. Prior to joining Upserve, Andrea led marketing teams at Sailthru and Signpost. Before transitioning into the tech industry Andrea also worked at Octagon where she managed global marketing initiatives for BMW of North America and MasterCard. Andrea studied Communications at The University of Michigan and received her MBA from American University.

Dave Hoffman

Vice President, Corporate Development

Dave Hoffman

Vice President, Corporate Development

Dave joined Upserve with more than 20 years of technology, business and hospitality experience. Dave was previously at Micros Systems, where he led eCommerce and product strategy groups for hospitality and retail. Dave holds a Bachelor’s degree from Indiana University of Pennsylvania, a Master’s degree from Towson University, and an MBA from Loyola University.

Bright Fulton

Vice President, Engineering

Bright Fulton

VP Engineering

Bright leads Upserve’s Engineering team, drawing on over 15 years of product development and web operations experience. Prior to joining the team in 2010, Bright was focused on infrastructure scaling at VeriSign Managed Security Services, now Dell SecureWorks. Bright attended UC Berkeley, and enjoys playing Scrabble.

Brad Kime

Senior Vice President, Channel and Alliances

Brad Kime

SVP of Channel and Alliances

Brad is SVP of Channel and Alliances for Upserve. He brings over 25 years of leadership experience in growing and scaling companies with being most noted for President and Chairman of OnDeck from 2009 through 2013 prior to their IPO. Brad also is passionate about the restaurant space, owning Tini – a popular cocktail and music video bar in Indianapolis as well a loyal Upserve client for several years. He holds his undergraduate degree from the University of Notre Dame and MBA from the Kellogg School of Management at Northwestern University.

Shankar Krishnan

Director, Strategic Programs

Shankar Krishnan

Director, Strategic Programs

Shankar joined Upserve with over 11 years of experience in technology and business consulting. Shankar was previously with Red Hat where he was part of the Business Operations team driving Strategic Planning, Process Improvements and Business Performance reviews. Prior to Red Hat, he was a Managing Consultant (Strategy) in IBM focused on helping clients in Telecom, Media, and Life Sciences to optimize their Digital and Business strategies. Shankar earned his MBA from Emory University, Atlanta and his Bachelors in Computers from VTU in Bangalore, India.

Investors & Advisors

Upserve is backed by the country's top technology investors.

Vista Equity Partners
Pritzker Group Venture Capital
First Round


Interactive timeline of Upserve's history.

  • 2009

    Upserve, formerly Swipely, is founded by Angus Davis in Providence, RI.

  • August 2010

    Upserve launches as a loyalty program aimed at turning “purchases into conversations” and helping companies better understand the link between their guests’’ online product discussions and offline shopping habits. Read more

  • February 2011

    As a guest, remembering coupons is a pain! Upserve allows restaurants to build guest loyalty programs with credit cards so guests no longer need to clip coupons or remember to bring their rewards cards.

  • December 2011

    Upserve expands from a loyalty-only, cloud-based platform for sharing purchasing decisions to link spending behaviors to the bottom line.

  • December 2012

    Upserve builds upon the payments processing platform to add guest transaction analytics to help businesses understand their guests better, market more effectively, and have insight as they develop their loyalty programs.

  • February 2014

    Upserve releases menu intelligence and server analysis so restaurateurs get insight into the most popular dishes, menu items likely to drive repeat guests, and monitor the performance of their servers so they can give feedback that will help their staff succeed. Read more

  • April 2015

    Upserve simplified the way management gets answers with the Daily Digest – one powerful daily email providing insights for restaurants from yesterday that transform how leaders collaborate to make more impactful decisions for today. Read more

  • July 2015

    Upserve built the Logbook, a social productivity tool to help teams centralize communications across their whole team by setting up shift notes, opening & closing task lists, staff notes and pre-shift checklists in their Upserve portal.

  • October 2015

    Upserve delivers Shift Prep so restaurants can know what they need to know in those critical hours before guests arrive. Managers can see who’s coming in tonight, and prevent problems from boiling over by knowing what’s going to happen, before it happens.

  • March 2016

    Upserve rebrands from Swipely; a new name inspired by the energy and passion that restaurateurs have for their guests, staff, and food. With that, Upserve unveiled a new mobile app, and new management tools to become the most powerful management solution in the industry. Read more

  • May 2016

    Upserve acquires Breadcrumb POS, creating the industry’s largest and most comprehensive cloud-based restaurant management system. Read more

  • May 2016

    Upserve unveils the world’s first artificial intelligence-powered smart management assistant for restaurants, Ellie. Read more

  • August 2016

    Upserve Partners With Square Capital To Provide Access To Funding To Over 7,000 Restaurants Read more

  • November 2016

    Upserve Launches First EMV Solution Designed for Restaurants Read more

  • March 2017

    Upserve Launches Marketplace to Unify Best-in-Class Restaurant Technologies Read more

  • May 2017

    Upserve Joins with Grubhub in Game-Changing Integration of Restaurant Management Solutions Read more

  • May 2017

    Upserve Grows 100 Percent and Launches New Products Read more

  • July 2017

    Upserve Partners with Vista Equity Partners for New Strategic Investment to Fuel Next Phase of Growth Read more

  • September 2017

    Upserve has unveiled Upserve Online Ordering, optimized to grow loyalty and integrated with Breadcrumb POS by Upserve, to give restaurateurs a streamlined, user-friendly process to fulfill online orders without the headache of managing multiple menus, transcribing orders or ballooning commissions. Read more

  • April 2018

    Upserve Opens Customer Operations Center in Denver, CO. The multi-million dollar investment in the new center demonstrates Upserve’s commitment to providing the highest levels of reliability and customer service to the thousands of restaurants using its market-leading cloud point of sale for restaurants, Breadcrumb POS by Upserve. Read more