What’s Our Best Menu Category?
Although the answer is usually entrees when it comes to gross margin contribution, you may find that upselling appetizers or drinks can be similarly lucrative for your restaurant—or even better!
In general, food accounts for 66 percent of most restaurants’ menu sales. In the beverage department, which contributes to 34 percent of sales, alcoholic beverages (such as mixed
drinks) account for almost half of all alcoholic sales.
Before you design another menu, check out our in-depth infographic, “The Science of Restaurant Menus”. In the infographic, we dig into pricing, whitespace, juicy descriptions, and menu mistakes.
Another quick tip? If you’re looking to find areas to significantly increase bottom-line revenue, look at the pricing on your cocktail list first.