Send Personalized Marketing Offers
Using Upserve’s Guest Book restaurant guest check system, you’ll find yourself with access to a plethora of interesting data points about your valued customers. In a world where people appreciate and react best to personalized offers, why not use this data to your advantage in marketing communications?
According to Capterra, 47% of polled CRM (customer relationship management system) users said that their CRM had a significant impact on customer retention.
So push out a promotion for that new macaroni and cheese dish to those that consistently buy comfort food pasta dishes. Or sell tickets to a special luxury dining experience to those with the highest check averages. Regardless of what you promote, Guest Book guest registration (and the information that results) will empower you to make smart and successful promotional decisions.