Whether you’re opening a new restaurant, updating your website, or giving your promotional materials a facelift, it’s important to include a restaurant mission statement. Your restaurant is an extension of yourself and the values that you live by, and communicating that to your guests can help them understand your restaurant and turn them into more loyal customers. Understanding your mission more also helps get new people through the door.

Drafting your restaurant mission statement can be a daunting process. How do you take the mission and vision of restaurant and bar, and boil it down to something easy to understand?

Drafting your restaurant mission statement can be a daunting process.Click To Tweet

Before you get started, take time to brainstorm what your restaurant means to you. Why did you open it? What beliefs impact your decision making?

Next, research how other restaurants communicate their mission and vision. You’ll see that some restaurants have long stories, while some are short and concise sentences. As you write yours, write a statement that reflects you and stays true to your restaurant’s branding.

Need a little inspiration to get started?

Here are 10 restaurant mission statement and vision statement examples to get the wheels turning.


Root Down • Denver, CO

Root Down aims to connect the neighborhood to a dining experience in the same way ingredients are connected to food.


Gracie’s  • Providence, RI

At Gracie’s, our mission is simple: enhance and educate the palate with the freshest ingredients and flavors, while surprising and exciting each guest with personal care and service.


Founding Farmers •  DC, MD, VA, PA

For us, sustainability is not a lofty idea but a fundamental, and necessary, endeavor. Our concept is about the food and drink of course, but it’s also about our team, our facilities, our practices, and the hundreds of decisions we make each day that affect the world around us. We believe it’s about finding a balance, which allows us to sustain our quest of making quality, accessible food, while also giving back to our community and the environment.


The Perennial • San Francisco, CA

Eating is an agricultural act and The Perennial is part of a larger movement to make delicious food part of the climate solution. At the restaurant, we are creating a market for climate beneficial ingredients and our non-profits are working to make restaurants part of the climate solution.


Matunuck Oyster Bar • South Kingstown, RI

We are committed to uniting fresh, locally grown produce with farm-raised and wild-caught seafood to make the freshest dishes you’ll find anywhere. Our signature raw bar offers a variety of Rhode Island oysters, crisp cherrystones, littleneck clams, and jumbo shrimp. Our Matunuck Oysters are grown in Potter Pond right off our waterfront patio and many of our herbs and vegetables are grown in our vegetable farm on the north end of the pond.


Mixt • Multiple locations in San Francisco and Los Angeles, CA

From sprout to plate, we’re all about offering smart, healthy, on-the-go people, smart, healthy, on-the-go food.


Sweetgreen • Multiple locations nationwide

We believe the choices we make about what we eat, where it comes from and how it’s prepared have a direct and powerful impact on the health of individuals, communities and the environment.


McCormick’s and Schmick’s • Multiple locations nationwide

Absolute Guest Satisfaction.


Starbucks • Multiple locations nationwide

To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.


Panera Bread • Multiple locations nationwide

Food as it should be. Food should taste good. It should feel good. It should do good things for you and the world around you.


Trying to come up with your restaurant’s mission statement? Check out the Restaurant Mission Statement Generator from Upserve.
breadcrumb pos

Get time back in your day while you boost sales by 30%, increase staff productivity, and manage your restaurant from anywhere, 24/7.

Schedule a Demo
Written by   |  
Kristin lives on the West Side of Providence with her wine blogger husband. When she's not co-hosting their monthly wine tastings, she's planning her next travel adventure and daydreaming about Spanish jamón. She can often be found pouring over travel guides at her favorite neighborhood spot, Nick's on Broadway.