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Access to the Internet is virtually everywhere in our technologically driven society: at work, at home, on our phones and even at our favorite restaurants. Chances are that your competition is already using it to attract clients — clients that could be yours if only you had a strong online presence. But don’t worry, when it comes to establishing your company on the Internet, it’s better late than never.

The problem is that entering the online avenue can be intimidating for those who might consider themselves to be “technologically challenged.” However, if implemented effectively it will improve your odds of achieving growth faster by expanding your client base.

Whether you’re hoping to use online marketing to jumpstart a new construction business or give some oomph to one that’s already existing, there are three major reasons why you should seriously begin considering the online vitality of your construction company.

1) A strong online presence draws in new clients.

Instead of thumbing through a phone book for contact information that’s challenging to read, today’s consumers search for exactly what they need by using keyword searches online. When you set up a company on the Internet, you want people who don’t know who you are to be able to find you quickly and easily.

When setting up online platforms for the first time, it’s important to keep in mind who your audience is and what they want. Whether you’re setting up a profile on a social media site or full-fledged website, make sure it functions in a way that best serves potential clients. To entice new customers, your setup should be straightforward and easy to use. Don’t make them search too hard for anything or they’ll lose interest.

2) A strong online presence strengthens customer relations.

The Internet not only allows you to attract new clients, but also nurture strong relationships with existing ones. True, there’s nothing better than a good old fashioned face-to-face conversation with your clients to foster a lasting relationship, but in today’s bustling environment, people just don’t seem have the time to care as much. Interacting with your clients through social media sites is both efficient and effective. It also allows customers to access you immediately without having to go through the brouhaha of a customer service team.

3) A strong online presence makes you an industry authority.

The Internet gives you a virtually unlimited platform on which you can distinguish yourself as an industry expert. Maintaining a professional reputation as an authoritative figure online relies on outreach, which can have a great deal to do with your company’s marketing strategy.

One way to establish yourself as an authority of industry knowledge is to help consumers understand some of the more complicated aspects of the construction industry. If you have a thorough understanding of the laws that regulate your industry, share them with your audience. This gives potential clients confidence in your integrity. For example, explaining how contractor bonds endorses the quality of work you do by providing a financial guarantee will increase your professional reputation.

So what are you waiting for? Develop a reasonable strategy for your company’s online marketing growth, and then hit the ground running. It’s perfectly fine to ask for help along the way, but make sure you stay committed to your cause. The benefits are well worth your effort.

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As part of Upserve’s family of more than 10,000 restaurants, The Chef is Restaurant Insider’s secret weapon in the kitchen. As a restaurant expert in all things marketing, menu building, management, training and more, restaurateurs trust The Chef and the award-winning Restaurant Insider to dish out the ingredients needed to make your business a sweet success.
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