Brad Bortone, Author at Restaurant Insider

Brad Bortone is a writer, editor and content marketer, published in areas ranging from content strategy to music reviews, and seemingly everywhere in between. Brad's love of the food industry began during his tenure with Johnson & Wales University's web team, writing countless pieces about - and enjoying countless lunches from - the school's esteemed culinary program.

Operations

Restaurant Grand Opening Ideas For Your Soft Opening

Brad Bortone | May 11, 2018

When holding a restaurant soft opening, consider it a dress rehearsal for every part of your operations. Here are a few restaurant grand opening ideas for your soft opening that will ensure your actual grand opening goes according to plan.

Woman in a restaurant picking her meal from a great menu

3 Tips For Your Seasonal Restaurant Menu

Brad Bortone | May 3, 2018

Here are just a few tips to make your seasonal restaurant menus the best they can be, whatever the occasion or time of year, so that guests will come back again and again.

guests laughing over a light snack in a restaurant

Marketing

Does Your Restaurant Need A Loyalty Program?

Brad Bortone | May 1, 2018

Around 30% of all restaurants offer a customer loyalty program so the question you may ask yourself is whether or not a loyalty program is right for you. Here are some questions you can ask to help decide.

Industry

What Is A Gaming Restaurant And How Are Restaurants Benefiting?

Brad Bortone | April 25, 2018

Restaurants looking to add a new dimension to their existing restaurants are quickly turning to games and interactive events. Here are some ways restaurants are expanding their customer bases with gaming restaurants.

Point of Sale

What Is A POS Purchase?

Brad Bortone | April 23, 2018

A restaurant POS system purchase is whatever interface a restaurant chooses to serve its customers. Learn more about the different POS purchase types here.