Donald Burns is The Restaurant Coach™, named one of The Definitive Restaurant Experts to Follow and One of 23 Inspiring Hospitality Experts to Follow on Twitter. A restaurant consultant for a $4.2-billion-dollar company, he is the leading authority, speaker, author, and international coach on how restaurant owners, operators, and culinary professionals go from just good to outstanding. A former USAF Pararescueman (PJ), restaurant owner, and Executive Chef with Wolfgang Puck, he has the unique skills to break restaurants free from average and skyrocket them to peak performance. He works with independent restaurants that want to build their brand, strengthen their team, and increase their profits without sacrificing their lives to their business. His first book: Your Restaurant Sucks! Embrace the suck. Unleash your restaurant. Become outstanding. is an international bestseller and received the 2019 Industry Book & Author of the Year Award by Nightclub & Bar.