Holly Everett, Author at Restaurant Insider

Holly Everett is a five-year restaurant industry veteran turned small business marketing specialist. After working at Seven Stars Bakery in Providence, Rhode Island throughout college, she entered the world of marketing where she led B2B marketing initiatives at companies focusing on growing small businesses.

Marketing

Has Pumpkin Spice Peaked? 10+ Restaurant Marketing Ideas for Seasonal Fall Flavors

Holly Everett | October 11, 2019

Whether you think the flavor trend is as stale as a day-old pumpkin muffin or you start your day with a #PSL on brisk autumn mornings, data shows that pumpkin spice might be at risk in the restaurant world.

Marketing

6 Effective Restaurant Gift Card Marketing Ideas

Holly Everett | October 8, 2019

Gift cards are a perfect way to save the day for last minute gift givers. Learn tips and tricks on how to market them in your restaurant.

Operations

Restaurant Business Expansion: How to Successfully Open Your Second (or 22nd) Location [2019 Update with Infographic]

Holly Everett | September 16, 2019

From the first thought about opening a new restaurant to opening day we have everything you need to successfully operate a multi-location restaurant.

Case Studies

How a Multi-Location New York City Brewpub Increases Sales 10% Every Year with Upserve POS

Holly Everett | August 27, 2019

Kyle Kensrue shares why multi-location brewpub Randolph Beer continues to choose Upserve as they grow and expand through New York City.

reservation integration software opentable

News

3 Ways an Enhanced Reservation Integration Can Streamline Your Restaurant Operations

Holly Everett | June 5, 2019

With guest profiles right at the point of sale, a comprehensive reservation integration with OpenTable can take your guest experience to new heights.

Press Releases

OpenTable Deepens Integrations with Upserve’s POS System

June 5, 2019

OpenTable partners with Upserve to connect dining habits, preferences and reservations to elevate hospitality.

Start by telling us about your business:

Author: Holly Everett

Has Pumpkin Spice Peaked? 10+ Restaurant Marketing Ideas for Seasonal Fall Flavors

6 Effective Restaurant Gift Card Marketing Ideas

Restaurant Business Expansion: How to Successfully Open Your Second (or 22nd) Location [2019 Update with Infographic]

How a Multi-Location New York City Brewpub Increases Sales 10% Every Year with Upserve POS

3 Ways an Enhanced Reservation Integration Can Streamline Your Restaurant Operations

OpenTable Deepens Integrations with Upserve’s POS System

Does Tipping Contribute to Sexual Harassment in Restaurants?

If You’re Not Using this Restaurant Training Manual, You’re Training Staff the Wrong Way

How to Write the Best Restaurant Business Plan