Holly Everett, Author at Restaurant Insider

Holly Everett is a five-year restaurant industry veteran turned small business marketing specialist. After working at Seven Stars Bakery in Providence, Rhode Island throughout college, she entered the world of marketing where she led B2B marketing initiatives at companies focusing on growing small businesses.

Case Studies

‘It’s Just So Intuitive’: How Upserve Supports an Award-Winning Arizona Bar and Restaurant

Holly Everett | November 27, 2018

Upserve powers the technology behind Bitter & Twisted, a cocktail lounge and restaurant in Phoenix, Arizona that has earned worldwide acclaim for its craft cocktail program. While staff and guests…

Case Studies

‘I Love Upserve’s Analytics Platform’: How Upserve Lets One Chef/Owner Focus on the Food

Holly Everett | November 26, 2018

Eli’s Kitchen chef/owner and Chopped champion Eli Dunn admits he’s not the most data-savvy restaurant owner. But with Upserve’s insights and point-of-sale, he can use his time and energy to focus on serving up a memorable experience with local, sustainable ingredients, while his restaurant management solution provides: Sales trend data Server performance information Scheduling integrations Offline mode Top-notch customer service…

Case Studies

How Upserve Helps an Illinois Restaurant Grow 5-8% Each Year

Holly Everett | November 19, 2018

Upserve has helped full-service restaurant Bluegrass increase profits each year by helping owner Jim Lederer: Achieve a deeper understanding of each menu item’s profitability and popularity Identify key loyal customers and top tippers Measure individual server performance Spend more time with his family thanks to daily emailed reports. Jim Lederer was destined to work in restaurants. As a teen, he…

Operations

A Restaurateur’s Guide to Making and Keeping New Year’s Resolutions

Holly Everett | November 19, 2018

We took a dive into the history of New Year’s resolutions, shared a few restaurant resolutions, and revealed the best ways to keep your resolution alive.

Marketing

12 Days of Christmas Restaurant Marketing Ideas

Holly Everett | November 16, 2018

Our Christmas restaurant marketing ideas will help spread cheer with your customers and keep them coming back in the new year.

Case Studies

How Upserve’s Flexibility is a Key to an Ohio Restaurant’s Success

Holly Everett | November 15, 2018

No one goes into the restaurant business for its vacation time. Not only does management work outside of the typical 9-to-5, but extended out-of-town trips are also usually out of the question. So how was Gretchen Garofoli able to take a trip to Florida with her daughter and the peace of mind that her Cleveland restaurant Oak & Embers would…