Marketing

What Makes Your Customers Unique? Let Restaurant Analytics Tell You

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Every customer has a unique story; how they found your business, what they like about visiting you, and why they keep coming back for more. Understanding what makes each customer tick can be challenging – but your restaurant depends on it to build customer loyalty and a thorough restaurant customer retention strategy. Thankfully, Upserve helps with that. We’ve always been…
Marketing

Business Decision Making: Understanding The Why Of Your Business

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Why do we do what we do? It’s an important question, especially for small business owners as they embark on the important business decision making journey. At a recent event held at Upserve HQ we were reminded of the importance of this question, both for individuals seeking fulfilling careers and those mavericks looking to lead their own business ventures and…
Marketing

Marketing Basics Every Small Business Owner Should Know

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As a business owner, you’re expected to wear many hats. While some suit your strengths, others sit just outside that sweet spot we like to call a “comfort zone.” Marketing is an important and necessary part of any business, and something that many independent operators take on themselves initially. But the truth is effective marketing can be tricky. Luckily with…