Marketing

Take The Guess-Work Out Of Restaurant Marketing With Upserve Campaign Insights

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Chances are that right now you’re either running, planning for or in the middle of a restaurant marketing campaign, special event or promotion at your restaurant. But how are you measuring your marketing success? What do your restaurant analytics look like? With so many options for creating interest and attracting new customers, it can be difficult to understand where to focus your…
The Hourly Seafood Tower. PC: Joel Benjamin
Menu

What Can Calamari Teach Your Restaurant About Menu Trends?

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If only we all had the time on our hands to create a Calamari Index. That’s exactly what Neil Irwin of the New York Times’ Upshot column did this week.  Combining data from decades of NY Times restaurant reviews, the folks behind this data-focused column were able to create a system for measuring a food’s rise (and eventual fall) in popularity…
Marketing

5 Quick Tips For Foodstagrams (That Drive Customer Loyalty)

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For restaurant owners, social media as a form of restaurant marketing can be a hard sell: it takes time to see results, and pay-offs in the form of actual sales can seem hit or miss. When it comes to building customer loyalty, it’s important to have a cost (and time) effective plan that focuses on the networks where your potential…
Operations

[VIDEO] Gabe Stulman on building a Great Neighborhood Restaurant

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Gabriel Stulman is kind of a rockstar in the restaurant world. There we said it. Over the last 9+ years he’s created a fantastic group of restaurants based in the West Village of NY. Starting with Joseph Leonard each has come to embody what a great neighborhood restaurant should be: accessible, unique vibe, top-notch service, and great food & drink. We have this mantra: treat…