As part of Upserve’s family of more than 10,000 restaurants, The Chef is Restaurant Insider’s secret weapon in the kitchen. As a restaurant expert in all things marketing, menu building, management, training and more, restaurateurs trust The Chef and the award-winning Restaurant Insider to dish out the ingredients needed to make your business a sweet success.
Marketing

10 Valentine’s Day Promotion Ideas for Your Restaurant

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Valentine’s Day isn’t just for flower shops, cupcake shops, and jewelry stores. In fact, many of today’s non-traditional consumers (those millennials everyone is always talking about) often reject tradition in favor of more inspired gifts, adventures, and creations. The proof is in the chocolate pudding, or even better – in the numbers. People spend more money on Valentine’s Day than any…
Four female friends at lunch in busy restaurant, full length
Marketing

12 Tricks to Keep Restaurant Customers Happy During Long-Lines

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“At first I was annoyed that even though I made reservations, I had to wait 30 minutes to be seated. But because they were so friendly, I couldn’t get mad.  They took our bags and coats, and we ordered drinks while we waited to be seated.” Those are the words of a Yelp reviewer who recently rated a swanky restaurant…
Operations

Benefits of Integrated Payment Systems

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Payment Marketing is how businesses are turning transactions into relationships, so restaurants spend less time processing credit cards and more time with customers to boost revenue. Most small business owners take on five or more roles within the organization – multitasking to keep operations humming, delivering your product along with excellent customer service. Marketing often falls by the wayside and…