As part of Upserve’s family of more than 10,000 restaurants, The Chef is Restaurant Insider’s secret weapon in the kitchen. As a restaurant expert in all things marketing, menu building, management, training and more, restaurateurs trust The Chef and the award-winning Restaurant Insider to dish out the ingredients needed to make your business a sweet success.
Marketing

10 Valentine’s Day Promotion Ideas for Your Restaurant

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Valentine’s Day isn’t just for flower shops, cupcake shops, and jewelry stores. In fact, many of today’s non-traditional consumers (those millennials everyone is always talking about) often reject tradition in favor of more inspired gifts, adventures, and creations. The proof is in the chocolate pudding, or even better – in the numbers. People spend more money on Valentine’s Day than…
Marketing

Our Favorite Strategies & Designs that Will Boost Sales at your Food Truck

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It’s safe to say there’s an official “food truck craze” now that you can find things like peanut butter sandwiches, grilled cheese, korean bbq and even dim sum. With offerings like these, you’d like food truck marketing would be simple—just show up.  But with more competition than ever, we’d like to highlight we’d argue that it’s the foodie mania that’s…