As part of Upserve’s family of more than 10,000 restaurants, The Chef is Restaurant Insider’s secret weapon in the kitchen. As a restaurant expert in all things marketing, menu building, management, training and more, restaurateurs trust The Chef and the award-winning Restaurant Insider to dish out the ingredients needed to make your business a sweet success.
Marketing

Our Favorite Strategies & Designs that Will Boost Sales at your Food Truck

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It’s safe to say there’s an official “food truck craze” now that you can find things like peanut butter sandwiches, grilled cheese, korean bbq and even dim sum. With offerings like these, you’d like food truck marketing would be simple—just show up.  But with more competition than ever, we’d like to highlight we’d argue that it’s the foodie mania that’s propelling…
Food Table Healthy Delicious Organic Meal Concept
Marketing

How to Talk to Guests: 4 Ways to Earn Guest Loyalty

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There are reasons local guests become regulars at restaurants, and it’s not solely based on the menu, or how your storefront looks. A recognizable sense of appreciation for loyal guests also does the trick and there are ways to harvest this type of relationship. If you want to be the local restaurant that’s frequented by regulars, well, keep reading! These…