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Marketing

How to Talk to Guests: 4 Ways to Earn Guest Loyalty

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There are reasons local guests become regulars at restaurants, and it’s not solely based on the menu, or how your storefront looks. A recognizable sense of appreciation for loyal guests also does the trick and there are ways to harvest this type of relationship. If you want to be the local restaurant that’s frequented by regulars, well, keep reading! These…
people doing work at coffee shop looking outside
Marketing

Coffee Shop Facebook Marketing Tips

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During an informal 18-person Facebook survey, we asked respondents if they “like” their favorite coffee shop on Facebook and follow their updates. 61% responded positively, saying that they do in fact “like” their favorite java joint and one person even replied, “especially if it meant free coffee”. Isn’t it funny how the general consumer population is used to getting a…
Waitress serving a cup of coffee in cafe
Marketing

5 Tips for Coffee Shop Marketing

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Many national coffee shops are lucky enough to benefit from regular, loyal customers; it enabled Dunkin Donuts to become one of the largest franchises on the East Coast and Starbucks to dominate every city block. But how did these coffee shops go about building customer loyalty – what is their restaurant marketing success tactic? The benefit of being a small…
Restaurant Insider