As part of Upserve’s family of more than 10,000 restaurants, The Chef is Restaurant Insider’s secret weapon in the kitchen. As a restaurant expert in all things marketing, menu building, management, training and more, restaurateurs trust The Chef and the award-winning Restaurant Insider to dish out the ingredients needed to make your business a sweet success.
Marketing

Tips for Establishing Yourself As an Expert In Your Trade

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The reason why restaurants are more successful when chefs own them is because their customers see them as experts from the start. Chefs who host special-occasion cooking/tasting classes, or write blog posts about their favorite ingredients, or tweet about their latest foraging escapades are establishing themselves as experts. Would you trust buying yarn from a store owner who didn’t knit…
Marketing

What are Your Restaurant Marketing Magnets?

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Marketing magnets are the strategies that attract new customers without the need to spend your marketing budget. These strategies require one important element—passion for what you do and the restaurant you run. Exploring how Twitter, online videos, email newsletters and other promotional strategies can help, these ideas will be sure to get your imagination cooking to create the best “marketing…
Freshly harvested vegetables cooking utensils and a laptop on a rustic kitchen worktop a man is searching recipes online
Marketing

5 Quick Tips: Getting Restaurant Bloggers to Write About You

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For restaurants on an average day, it can be quite tricky to get bloggers to write about your restaurant in the light you want to be shown. Yelp reviews will always be great so long as the positive reviews are flowing in (and bad when they’re not), but earning the appreciation of writer who say things like, “the gnocchi blossomed”…
avocados
Marketing

Chefs Who Forage: For Business or Pleasure? Or Both?

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To forage is to hunt for your own food. To forage in the restaurant business, is to create a show-stopping culinary creation unique to only you and your kitchen. Many foraging groups exist in urban and suburban America not only for survival, but to support our own ecosystem. In Atlanta, foragers like Kelly Callahan find vacant foreclosed homes with bountiful backyard…
restaurant menu
Marketing

5 Ways to Get Customer Feedback By Running Your Business Like a Lemonade Stand

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When kids run lemonade stands, they talk to all of their customers. There is no staff, there is no back of the house to hide in, there’s simply one-on-one interaction. Fifty years ago, you knew who your loyal customers were, because you were likely at the front of the house, greeting customers and simply asking them about their experience. However,…