As part of Upserve’s family of more than 10,000 restaurants, The Chef is Restaurant Insider’s secret weapon in the kitchen. As a restaurant expert in all things marketing, menu building, management, training and more, restaurateurs trust The Chef and the award-winning Restaurant Insider to dish out the ingredients needed to make your business a sweet success.
restaurant menu design small restaurants
Marketing

7 Restaurant Menu Mistakes That Stop Guests In Their Tracks

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A restaurant’s menu is one its greatest marketing devices, and has little to do with the design or what paper it’s printed on. The most successful restaurants steer clear of the following restaurant menu mistakes in order to build more profitable businesses, run more organized kitchens, and market their food more effectively. Restaurant Menu Mistake #1: Don’t limit your ability…
Marketing

Trace & Trust: The Newest Way to Market Fish

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With more emphasis on locally sourced meat and vegetables, and a new respect for business transparency, it’s only a matter of time until customers will be able to tell exactly where everything on their plate comes from. Often times it’s up to the restaurant owner to tell their customers what’s on the menu. However, a new program called Trace and…
Marketing

Bad Groupon! 5 Merchants Spill the Beans

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Every business owner is responsible for their own actions and the amount of research they put in before trying any marketing avenue—this includes Groupon. However, from what we’ve discovered, even the savviest business owners can be been scammed by last-minute bait and switch scams from shady sales reps. Daily deal sites like Groupon are a little bit like one night…
how to get a liquor license
Marketing

Starting a Liquor Store Marketing Campaign

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There are over 46,000 liquor stores in the United States which generate millions of dollars every year. In a rotten economy, liquor sales actually tend to go up, rather than down. As the economy gets better, more restaurant customers will begin to buy their drinks while dining out, rather than saving money by post-gaming their meals. As mature as the…
restaurant reputation management
Marketing

How to Fix Bad Yelp Reviews at Your Restaurant

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As an avid member of the Yelp Elite Squad, I’ve had numerous discussions on the different approaches that business owners have taken with us, and our reactions to them. While it’s easy to call an online reviewer a restaurant elitist with a false sense of entitlement, your positive customer reviews will increase much easier if you treat all of your customers…