As part of Upserve’s family of more than 10,000 restaurants, The Chef is Restaurant Insider’s secret weapon in the kitchen. As a restaurant expert in all things marketing, menu building, management, training and more, restaurateurs trust The Chef and the award-winning Restaurant Insider to dish out the ingredients needed to make your business a sweet success.
facebook marketing strategies for restaurants
Marketing

Facebook for Small Businesses: How to Turn a Profile into a Business Page

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With more than 500 million active users, Facebook has become a formidable presence in the world of social media. Facebook is not only a great way to connect with people of different backgrounds all over the world, but a fantastic way for businesses to showcase their products or services. The best way to do this is for a business to…
pizza on display
Marketing

Marketing Lessons From Pizza Places

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Selling pizza is a classic example of differentiating a relatively homogenous product. For most restaurants that sell pizza, the menu is the same. Pizza consists of crust, sauce and topping: How can you make yours stand out? Having a successful restaurant marketing strategy. Are you thinking that may be easier said than done? Believe it or not, there are some…
Bake Dessert Party Cake Brunch Cafe Cookie Concept
Marketing

Using The Foodzie Tasting Box to Sell More Gourmet Products

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So many gourmet product lines start in a tiny kitchen, at small family gatherings and in the privacy of a home or apartment. At some point down the line, someone says, “dang, you should sell these,” and a lightbulb starts flashing. The small gourmet food producers of the world work in little kitchens on shoestring budgets, but still manage to…
Marketing

5 Quick Tips: How to Tweet About Your Winery

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One of the industries most impressively leveraging social media is the wine industry. You probably can’t draw a line from Gary Vaynerchuk, but there’s no doubt that he’s paved the way not only for the popularity of wine, but for the marketing strategies of many wineries. Twitter is quickly becoming one of the most popular methods of online marketing for…
Marketing

Store Atmospherics & The Art of Sound Design Marketing

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Imagine two twenty-somethings out on the town for their first awkward date. Maybe they met online, or perhaps they finally just took the first step from turning a friendship into a relationship. Should they hold hands? Is he going to offer to pay for dinner? Is this going to be an easy night, or a really awkward night? Ready to…