As part of Upserve’s family of more than 10,000 restaurants, The Chef is Restaurant Insider’s secret weapon in the kitchen. As a restaurant expert in all things marketing, menu building, management, training and more, restaurateurs trust The Chef and the award-winning Restaurant Insider to dish out the ingredients needed to make your business a sweet success.
Marketing

5 “Hot” Indian Restaurant Facebook Pages That Rock

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From speaking with dozens of Indian restaurants, we learned that very few have restaurant marketing plans in place. One reason could be a lack of material & inspiring examples, so we compiled our favorite Indian restaurant campaigns & Facebook pages in this blog post! Our 5 Favorite Marketing Campaigns from Indian Restaurants 1. Punjab Cafe Posts Specials and Engages in Conversations Punjab…
Tourists looking for a restaurant recommendation
Marketing

How to Drive More Tourists Into Your Restaurant

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The first thing I do on vacation after checking-in to my hotel is ask the concierge, “What’s your favorite restaurant in town? Where do you go for a meal out?” I’ve had very few bad experiences dining out after the concierge has given me a list of their favorites. You always trust the locals, right? But, do the locals trust…
restaurant manager training
Marketing

3 Beautiful Examples of Restaurant Storytelling

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When you’re marketing your small business you often find yourself recalling different situations and moments that best illustrate what you’re trying to say. In essence, you’re storytelling. Storytelling is fundamental in businesses because stories educate customers, grow businesses and motivate employees. One of the best mediums for storytelling, other than the written word, is video. The Internet has become the most efficient way for people to experience video. This is why…
Marketing

Cupcake Marketing: 3 Shop Owners Spill The Beans… er… Sprinkles?

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So you think you’re ready to open a cupcake shop, right? Cupcakes practically market themselves, right? The cupcake business is booming, and customers have shown that they are willing to pay for delicious cupcakes made with quality ingredients in traditional and experimental flavors. With many bakeries using our POS systems, we’ve spoken with our customers about what differentiates them from the ever-growing…