As part of Upserve’s family of more than 10,000 restaurants, The Chef is Restaurant Insider’s secret weapon in the kitchen. As a restaurant expert in all things marketing, menu building, management, training and more, restaurateurs trust The Chef and the award-winning Restaurant Insider to dish out the ingredients needed to make your business a sweet success.
purchasing a restaurant
Marketing

5 Inexpensive Marketing Ideas for Small Businesses

  |  
Do you ever feel like some small businesses just have some kind of four-leaf clover in their pockets? Some small businesses really are meant for greatness, while others are just really great at marketing. For example, I learned recently that Ahi Tuna is the lowest quality grade of tuna that you can order at a sushi place. Fortunately for sushi…
facebook marketing strategies for restaurants
Marketing

The Big Difference Between Facebook and Twitter Marketing

  |  
Small business owners that are strapped for time often get into a habit of cross-promoting their Facebook and Twitter accounts. Although Twitter has shut down some of the cross-promotion lines, business owners can still auto-post their Facebook updates as tweets. This strategy might seem like you’re hitting two birds with one stone, but in reality, you’re alienating your Twitter audience.…
hand reaching over a table as people enjoy breakfast with many dishes
Marketing

Unconventional Breakfast Menu Ideas Get a Thumbs Up from Guests

  |  
Warning: this article will make you hungry… for breakfast. Have you noticed breakfast menus have gotten much more creative lately? Even at my local diner they’ve added a new “Thanksgiving” eggs benedict, which is served on top of stuffing instead of bread, turkey instead of Canadian bacon, and a dollop of cranberry sauce on top. This is from a place…