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Author: The Chef
As part of Upserve’s family of more than 10,000 restaurants, The Chef is Restaurant Insider’s secret weapon in the kitchen. As a restaurant expert in all things marketing, menu building, management, training and more, restaurateurs trust The Chef and the award-winning Restaurant Insider to dish out the ingredients needed to make your business a sweet success.
Do you ever feel like some small businesses just have some kind of four-leaf clover in their pockets?
Some small businesses really are meant for greatness, while others are just really great at marketing. For example, I learned recently that Ahi Tuna is the lowest quality grade of tuna that you can order at a sushi place. Fortunately for sushi…
Small business owners that are strapped for time often get into a habit of cross-promoting their Facebook and Twitter accounts. Although Twitter has shut down some of the cross-promotion lines, business owners can still auto-post their Facebook updates as tweets.
This strategy might seem like you’re hitting two birds with one stone, but in reality, you’re alienating your Twitter audience.…
Between the wildfires in Sonoma, California, and the potential for climate change-induced weather patterns affecting grape production in Europe, restaurateurs may face rising costs and diminishing wine quality in 2018.
Warning: this article will make you hungry… for breakfast.
Have you noticed breakfast menus have gotten much more creative lately? Even at my local diner they’ve added a new “Thanksgiving” eggs benedict, which is served on top of stuffing instead of bread, turkey instead of Canadian bacon, and a dollop of cranberry sauce on top. This is from a place…