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The Paleo diet and CrossFit training programs have exploded in popularity as people explore different ways to counteract obesity and a sedentary lifestyle. The Paleo diet is based on natural, non-processed, low-carb foods. CrossFit is a scalable strength and conditioning program suitable for professional athletes, police, marines and the general population. As part of the training program, CrossFit recommends participants stick to a Paleo diet to improve their health.

The CrossFit training program explains that our high-carb diets are ill-suited to our genetic makeup and contribute to a range of health problems. People on the Paleo diet eliminate processed carbs, sugar and grains, and instead stick to garden vegetables, lean meats, nuts, and seeds.

Marketing to these communities is in your best interest because it makes your restaurant more approachable to these individuals without excluding existing guests. The Paleo diet offers more longevity as a menu update too because all diners are leaning more towards whole foods these days. It also doubles as a gluten-free diet.

woman doing crossfit training

Here are 5 Tips for creating a Restaurant Crossfit Menu

If you’re a restaurant owner and want to appeal to the Paelo and CrossFit Communities, here are some marketing tips you can use to show your guests that you accommodate their dining concerns:

1. Use the words “Crossfit” and “Paleo” in dish names.

The term “Paleo” has become well-known, and you’re not breaking any trademark or copyright rules by using it on your menu. By including the specific term, you are more likely to attract guests on Paleo diets. Sauvage, a restaurant in Berlin, made waves as the “world’s first Paleo restaurant.” While other restaurants and food outlets might have Paleo-friendly dishes, Sauvage publicized themselves as a specifically Paleo restaurant, and it brought them worldwide publicity. Don’t be afraid to do the same.

2. Indicate low-carb and grain-free foods on the menu.

Reduced carb intake is a major feature of the Paleo diet and CrossFit training. Help guests by indicating low-carb, grain-free and gluten-free foods on your menu. Eating out in restaurants can be challenging for Paleo guests as they have to scan each dish for any non-Paleo ingredients. By indicating which menu items are suitable, you’ll be doing the hard work for them, which they’ll appreciate.

3. Contact local CrossFit or Paleo websites to get your restaurant listed.

Some local CrossFit or Paleo community websites, such as Atlanta’s CrossFit Midtown website and CrossFit Long Beach, list local restaurants that offer Paleo-friendly food. If you plan to offer it as well, to increase your exposure in the Paleo community, try contacting your local restaurant or community sites so they’re aware that you cater to Paleo guests. Send a copy of your Crossfit menu with your email, and offer them a table so they can try your restaurant for themselves.

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4. Offer custom orders.

One way Paleo guests meet their dietary requirements in restaurants is to modify their order. This might include swapping bread for extra salad, or something similar. By indicating on your website, in your menus and in-person to guests that you are happy to take custom orders, you show your guests that you’re willing to go the extra mile to make them happy and accommodate their dietary needs.

5. Use social media to spread the word.

The internet is at your disposal. Share your new Paleo specials on Facebook and tag local CrossFit gyms while you’re at it. Use #paleo hashtags on Twitter and make a name for yourself as one of the first paleo-accommodating restaurants in your city.

If you need more information to commit, check out recipes from Paleo PlanPaleOMG, Fast Paleo and of course, the Paleo Pinterest boards.

The Paleo diet has exploded in popularity over the last decade or so, and many Paleo eaters swear by the diet’s health benefits. Good-quality Paleo restaurant food is in demand, and if you market your restaurant in the right ways, you’re sure to be popular among your local Paleo and CrossFit communities.

Become part of your local network of restaurant innovators who are actively discovering more about their customers’ dining preferences by joining Upserve. Then use our restaurant menu builder to create a custom-made menu backed by data to increase sales.

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As part of Upserve’s family of more than 10,000 restaurants, The Chef is Restaurant Insider’s secret weapon in the kitchen. As a restaurant expert in all things marketing, menu building, management, training and more, restaurateurs trust The Chef and the award-winning Restaurant Insider to dish out the ingredients needed to make your business a sweet success.
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