According to the National Retail Federation, 81 percent of Americans will celebrate Easter on April 21 and will spend $18.2 billion. With so much money being spent on the big holiday, there’s a chance your restaurant can get your hands on some of that green.
For families that join together on Easter Sunday, there is one big decision to make: celebrate at home or have a restaurant do the work? The National Restaurant Association has some insights that can help you decide whether or not to celebrate Easter with your customers:
- Nearly 50 percent say they visit a restaurant at lunchtime.
- 44 percent say they’re going out for dinner.
- 21 percent are celebrating at breakfast.
- Nearly 20 percent of consumers have more than one restaurant meal at Easter.
With a significant number of Americans choosing to spend the holiday at their favorite restaurant, there’s an opportunity to draw in a crowd all day long. We have a few tips for exactly what to do on Easter Sunday and how to get the word out to customers.
Easter Restaurant Promotion Ideas
1. Offer a prix fixe brunch menu
In an effort to save some energy in your kitchen, prix fixe brunch menus are a popular option for restaurants on Easter Sunday. By reducing the number of items on your restaurant’s menu, your BOH will be able to keep up with the demands of the holiday and provide a higher quality experience for diners. Take your most popular menu items or brainstorm some creative cuisine to give your customers a special experience.
If you’re feeling extra generous on Easter Sunday, add a free mimosa for brunch-goers who want to indulge on the holiday. While adults are enjoying their booze, keep in mind that Easter is a big holiday for families, so don’t forget to keep the kids in mind while building your restaurant’s menu.
2. Create an all-you-can-eat buffet
Who doesn’t love a brunch buffet? If your kitchen has the capacity, whip up some of your best brunch items in bulk. If you need some menu inspiration, here are some helpful stats from the National Restaurant Association so you can give your customers what they want at brunch:
- More than 30 percent of diners want to eat ham.
- 27 percent of customers want to eat eggs.
- More than 30 percent of diners like to indulge in pastries.
Buffets are a great option if you want to mix things up on Easter Sunday and offer a different experience than your normal, everyday menu.
3. Plan a special dinner menu
With 44 percent of consumers dining out for dinner on Easter Sunday, planning something special is a no brainer for restaurants. Take this opportunity to create a unique prix fixe or get a little creative in the kitchen with fresh, spring ingredients. Your customers will appreciate the extra thought on this special day.
4. Plan activities for kids
Organizing kid-friendly activities is a great way to draw in families on Easter Sunday. Whether you want to go big or go small, there are plenty of options to help draw in families.
- Plan an Easter egg hunt. There’s not much that’s more exciting for children on Easter than an egg hunt. Have some fun by filling some plastic eggs with candy, tiny toys, or even coupons for a free children’s meal and watch for smiles all day long.
- Create an egg-coloring station. Kids love coloring eggs. If you’re wary of the mess that egg-coloring brings, providing some markers or small stickers for kids to decorate eggs with is another great option for a kid-friendly activity.
- Give children coloring pages. There are many websites that offer free coloring pages for kids. Print out a few Easter-themed pages, pick up some crayons or washable markers, and watch them create a masterpiece.
Need some marketing inspiration for Easter Sunday? Get help with our Restaurant Marketing Guide.
5. Create an eggs-citing cocktail menu
See what we did there? While the kids color pictures of bunnies, offer a special cocktail menu for the adults to indulge in. Use some clever Easter terms to create a cocktail menu that your customers will love. From drinks made with lavender or lemonade to fun twists on mimosas or Bloody Mary’s, they will be sure to brighten up everyone’s Easter Sunday.
6. Hold an Instagram Contest
Show your customers how grateful you are for their loyalty by holding a contest on Instagram. Ask them to share what they love about spring, create your own hashtag, and keep track of which customers use it to select your winner. Whether it’s a free cocktail or a discount on your Easter brunch, your customers will jump on the chance to win something special. You’ll see a growth in your follower and engagement numbers while leveraging word-of-mouth marketing from your loyal customers.
7. Set up an Easter-themed photo booth
Give your customers something to bring home by setting up a pastel backdrop in your restaurant with some Easter-themed props. Bunny ears and sparkly boas will provide some great social media content on this special day. Encourage your customers to use your unique restaurant hashtag so you can repost their content on your social media feeds!
Generate Some Buzz for Your Easter Promotions
Besides traditional methods of advertising—such as putting up fliers or table tents in your restaurant—share your plans for Easter Sunday digitally. Advertise on social media and sending emails to your loyal customers. Don’t be afraid to hop on your social media channels and share the exciting things with your audience. You’ll have an opportunity to draw in old friends and new diners!