In the U.S., 70% of credit card holders have EMV compliant chip cards, according to CreditCards.com. However, between 22% and 37% of retailers have actually undergone EMV implenetation.
Can you spell c-o-n-f-u-s-e-d?
Driving down the cost of food. Hiring and retaining staff. Creating a menu that brings guests back in the door. Opening a restaurant was your dream come true, but with all these challenges you battle, it’s hard to imagine one more…
…. say hello to EMV compliance.
Over the last year, EMV has come barreling into the restaurant industry like a rowdy guest that sends back all the food and leaves without paying the bill.
With all of this distraction and wrong information out there, you have to wonder: is EMV really the big deal it’s made out to be? In times of confusion, some restaurateurs like yourself may feel overwhelmed….
… we’re not going to let that happen.
Whether you manage 1 or 100 locations, we’ve developed your complete guide to how the best restaurants have dealt (or not) with EMV implementation and compliance, so that you can feel confident in making your own action plan.
- What you need to know: the basics of EMV
- What’s going on: the current state of EMV implementation in the U.S.
- What are the trends: are chargebacks post-EMV something to worry about?
- What should you do: Steps restaurateurs can take