With more than 500 million active users, Facebook has become a formidable presence in the world of social media. Facebook is not only a great way to connect with people of different backgrounds all over the world, but a fantastic way for businesses to showcase their products or services.
The best way to do this is for a business to create a Facebook profile for business, also known as a Facebook fan page. The main benefit of having a fan page in addition to your personal profile is that your profile is in your personal name, whereas your Facebook profile for business carries the name of your brand or product. You can communicate with your fans about the benefits of your products, your superior customer service, or any other outstanding features of your company. By sharing valuable information on a regular basis, you create a level of trust that no single advertisement can achieve.
In a recent chat with the folks at The Perfect Pearl Place, they offered to share five how-to tips for how they built a successful Facebook page for their business:
1. You need to have a personal profile before creating a business page. When you are on your profile page, scroll to the bottom. There is a link “create a page”. Once you click that, you will be asked to choose the right category for your business.
If you have a product to sell, it’s best to choose “Product or Brand”, because then you can add your page to the relevant Facebook category as well. Most likely, as a small business, you will have a physical location, so you can choose “Local Business”. You will be able to edit this feature later. So pick what you think is the most suitable category, and move on to the next step.
2. The name of your page is equally important. Use the name of your company or web site, but add some descriptive keywords as well. For example, my page is mywebsite.com-Quality Pearl Jewelry at Discount Prices. This way when people search for “jewelry”, “pearls” or “discount” my page will come up.
3. Once you have chosen the category and name of your page, click on “edit profile” On this page you can describe your business. Fill out as much information as you can, so that people can become familiar with your business.
Be sure to include your website, blog and other social media profiles in the box at the bottom. You can put as many URL’s as you like. Make them clickable by starting with http://www.
4. It’s a good idea to upload an image that represents your brand, and helps people identify your company – such as your logo. In addition to the profile image of the page, upload photo albums of your products, recent company events, or any other interesting pictures that help fans relate to your brand. The most recent pictures will appear at the top of the page. In addition, try to upload some videos evey once in a while, and post them on the page for the fans to see.
5. Link your personal profile to your Facebook profile for business by clicking on “edit profile” from your personal page. Under “employers” you can put your company’s name, and say that you are the owner, president, etc. Under “Education and Work” you can invite people to visit your fan page by putting the complete URL of the page (http://www.facebook.com/yourpage).
This helps your friends and others who come across your personal profile to find your fan page. You can view your fan page when you are logged in with your personal profile, but you can also use Facebook as your business name by clicking on the link at the top right of the page. This allows you to browse other pages, leave comments and share information with your fans by using the name of your business.
When you leave a comment on someone else’s page, it will be under the name of your fan page. Be aware, however, that if you “like” another page while using Facebook as your business, you will not appear among their fans. You can comment on their page, and see them in your newsfeed. But your face will show up on their page only if you like them as your personal profile.
Once you have created your Facebook profile for business, be patient as you gather fans. You need to consistently share good information, tell your story, and interact with others to gradually build up your fan base. Visit other fan pages, and share their posts with your friends and fans. You can invite your friends to join your page.
I recommend inviting each friend no more than once or twice. A better way to show your page to your personal friends is the “Share” button on the bottom left of your business page. Whenever you post valuable information that you think your friends may like, click the share button. For instance, announce a sale or special promotion on your fan page, and then share it with your friends. With diligence and consistent effort, you will be able to use Facebook as a wonderful tool to promote your business.