Top view of group of friends raising a toast post lunch. High angle view of happy men and women celebrating at home with red wine. Close up shot of friends toasting glasses of red wine in a party.

Every generation likes different things than the previous one. So who is filling your restaurant seats and in turn… your cash register?


An important thing to remember when focusing in on who your guests really are is that it is not just the amount they are spending, which is important, but the percentage of their disposable income they are willing to spend on going out to restaurants.

Millennials spend, on average, the largest share of their budget (around 6%) on eating out, which is more than both of the other generations. So while they may be making less now, soon this generation will overwhelmingly be your guests.


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Megan is always adventuring. Whether it is simply wandering around Newport, RI or venturing off across the world, she is constantly looking for a new travel destination. While she may not be able to tell you the exact cities she has visited, you can expect a play by play of everything she ate.