Remember Valentine’s Day? It was that cold night in February, when your restaurant was packed, your menu and service were on point, and sales boomed. The restaurant industry waits for no one and we’re sure you’ve moved on to planning your next great special event by now, but we thought you might be interested in some of the insights we’ve mined from our family of Upserve merchants to see what actually went down on arguably the busiest restaurant night of the year.

You’re probably not surprised that wine was the big story of the night, but you may be interested in what we learned about:

  • how to price wine more effectively
  • which wines to include on your special event menu
  • hidden opportunities to create more memorable wine experiences

We’ll let the numbers speak for themselves, but we hope you find these insights helpful as you gear up for the next great event at your restaurant.

*want to learn more about getting these types of sales, operations, and customer insights for your restaurant, take the guided tour and find out how.

Valentine's Day by the Numbers