Marketing

How To Make Vegans and Vegetarians Happy In Your Restaurant

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Vegan and vegetarian restaurants, cafes and bakeries have a lot of fans and loyal customers that aren’t actually vegetarians or vegans. Some folks look for more natural and organic ingredients, a better selection of locally-sourced produce and grains or have food allergies – these are all reasons that customers of all diets walk in the front door, in addition to…
chocolate cupcakes and milk
Marketing

Three Ways Bakeries Can Market Custom Cakes

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More and more bakeries these days accept custom orders, especially those that focus on cakes and cupcakes. Custom services can range from offering expanded options for flavors, colors, lettering and design to those talented bakers and decorators that really up the ante. Strangely, there is a noticeable absence of discussing and promoting custom work when visiting several bakeries’ websites, blogs…
Trick Pony's Bill Murray-themed cocktails
Marketing

Drink Marketing: Could Your Cocktail Menu Use a Twist?

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According to Restaurant News, “Several restaurant chains have recently reworked their beverage programs in an attempt to renew customer interest in their drinks. These high-margin thirst-quenchers can help boost check averages and reinforce a brand’s image.” How about you? The article shows that a few chain restaurants have all come up with completely unique strategies for entirely re-vamped drink strategies.…
Marketing

Geek Marketing: Cultivating an Environment for Your Most Passionate Customers

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We recently discussed how the moniker “nerd” has become reclaimed as a positive identity and suggested some fun ways to embrace nerd culture in your marketing. Another term that is often thrown-around and sometimes used interchangeably is “geek”. Although there is some contention over definitions that differentiate between the two, “geek” tends to be most often used to describe people…
Restaurant manager talking to customers at their table
Marketing

10 Customer Experience Guidelines That Make Everyone Happy

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We’ve all been to a store where there are really helpful employees, and others where they are downright rude. It’s like half the employees “get it” and the other half is out to lunch. It’s a real problem for small businesses because people tend to only remember the negative experience they had. Just look at Yelp reviews. A “regular” customer…
restaurant loyalty programs
Marketing

How To Get Customers Involved In Your Marketing

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Do you know the old Diner tradition of putting photos of loyal, happy customers on the wall? Well, the digital age version of that might be how some great business websites, blogs and social networks are dotted with photos, videos or written reviews from happy customers. So how do you, as a small business owner, make room for “audience participation”…