Cheerful old friends having fun watching a football game on TV and drinking draft beer at bar counter in pub.
Marketing

Going Against the Grain with Super Bowl Marketing

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There is no denying that the Super Bowl is a massive American Event. It’s possible you feel left out because your bar doesn’t have flat panel televisions lining the walls. Or maybe your business has very little to do with sporting events – perhaps it’s an artisan gift shop, a specialty bakery, a clothes boutique, pet supply store or a…
beer cheers sports bar
Marketing

Sports Fan Marketing: 5 Restaurants & Bars Get Creative

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Perhaps your pub or sports bar is already packed on game nights. If so, well done! You probably don’t need any further tips, but if you want to hear some ideas that you may not have thought of, read on! Or maybe you are thinking that this doesn’t apply to you because your bar doesn’t have a high-def TV or…
Marketing

4 Worthy Ideas That McDonald’s Offers Independent Restaurants

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You couldn’t open a restaurant today without taking a few pages from McDonalds. They pioneered fast food marketing, restaurant layout, menu design and food eating experience. McDonalds really shouldn’t serve as a role model to any health-conscious restauranteur, however in terms of business sense, they possess a few key marketing techniques that have launched them into the massive consumer-loving chain that they are.…
Marketing

How Five Italian Restaurants on Facebook Get Fans & Customers

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1971 was a good year for Alka-Seltzer, but a bad one for Italian restaurants everywhere when they shamed the every day Italian restaurateur by exclaiming, “Mama Mia! Now that’s a spicy meatball!” Thankfully, social media sites get to give silly anecdotes like this the boot, because you now have a platform to come up with your own silly anecdotes. Restaurants…
Marketing

5 Better Ways To Blend Wine & Facebook

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In April at the Napa Wine Marketing Symposium, wine-geek and social marketing genius Gary Vaynerchuk told winemakers, “I watch a lot of your engagements on social media and guess what you’re all about? Open house this, two bucks off now, do this, we’re tasting here, push, push, push, push, push. It’s all you guys do. … a social media campaign…
Marketing

5 Foodie Websites That Locally-Focused Foodmakers Love

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If you are in the business of food, whether you have a restaurant or produce gourmet or artisan foods, it’s likely that you already understand that “foodie” isn’t just a buzzword, it’s an identity that refers to the people who care about where their food comes from and how that food is produced. If you are active in your local…