Marketing

Why Your Business Should Seek Out University “Dining Dollar” Programs

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Let’s start by saying that sometimes accepting University Dining Dollars isn’t an option. In some college communities, there are limited numbers of businesses who will be accepted into college dining programs (and the ones accepted, don’t leave). According to the University of Buffalo, “The number of merchants to be added to the program at any given time will be dependent…
Cafe restaurant Open Shop Retail Welcome Notice Retail Front
Marketing

Retail Atmospherics: Can You Really Influence Customer Buying Habits?

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If you’re a small business owner, it’s time you know about priming, and not just as the first step to re-painting that one wall. The kind of priming we’re talking about here is with retail atmospherics and physical stimuli that are used to subconsciously influence decisions made by customers who enter your store. In a great article by Martin Lindstrom…
opening a coffee shop plan
Marketing

3 Reasons Why Construction Companies Need a Strong Online Presence

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Access to the Internet is virtually everywhere in our technologically driven society: at work, at home, on our phones and even at our favorite restaurants. Chances are that your competition is already using it to attract clients — clients that could be yours if only you had a strong online presence. But don’t worry, when it comes to establishing your…
Marketing

6 Things Your Restaurant Should Already Be Blogging About

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As a follow up to yesterday’s Why Every Small Business Should Have a Blog post, we’re going to get more specific in a series of posts that gathers ideas that every type of business can use when they decide to start blogging. If you’re a chef or restaurateur, you’ll be happy to know that restaurant blogs are more popular than…
Marketing

Tips for Establishing Yourself As an Expert In Your Trade

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The reason why restaurants are more successful when chefs own them is because their customers see them as experts from the start. Chefs who host special-occasion cooking/tasting classes, or write blog posts about their favorite ingredients, or tweet about their latest foraging escapades are establishing themselves as experts. Would you trust buying yarn from a store owner who didn’t knit…
Marketing

What are Your Restaurant Marketing Magnets?

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Marketing magnets are the strategies that attract new customers without the need to spend your marketing budget. These strategies require one important element—passion for what you do and the restaurant you run. Exploring how Twitter, online videos, email newsletters and other promotional strategies can help, these ideas will be sure to get your imagination cooking to create the best “marketing…