Marketing

Personal Marketing: How to Talk to Customers Like Friends

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Would you send an email to a friend that started with “Dear Friend”? Then why would you impersonalize an email newsletter to your customers? On that note, why would you treat them like customers at all? Maker’s Mark isn’t a small business, yet they bring their marketing to the first-person level by referring to their customers as friends. According to…
Marketing

What Is Your Restaurant’s Guest’s Lifetime Value?

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How much is a loyal guest worth to your restaurant? The Customer Lifetime Value (CLV) of every guest retained will help you determine how much you’re willing to spend in order to attract and keep those guests. When you and your team improve on restaurant customer service, you’ll work to increase your guests lifetime value. When deciding how the lifetime value…
Overview of customers and a waitress in restaurant interior
Marketing

How To Treat Customers Like VIPs Every Day

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Sending out discounts and incentives is just the tip of the iceberg when it comes to rewarding loyal customers. There’s a world of rewards that don’t have anything to do with price that you can add to your marketing repertoire.…
restaurant marketing strategies for instagram
Marketing

What is Word-of-Mouth Marketing?

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The secrets of word-of-mouth marketing (WOMM) aren’t secrets at all. Word-of-mouth marketing reinforces customer relationships by building an abundance of satisfied people who are so excited about your business or promotion that they go out of their way to share it with everyone they know. That excitement is passed on to the next person who takes away the same enthusiasm…