Marketing

How Sharing Restaurant Recipes will Boost Loyalty

  |  
There was a time when “secret recipe” strategies were touted as part of a restaurant, cafe or bakery’s success. Special ingredients or methods were never divulged, either for fear of copycats, to maintain status or to create the image for oneself as an irreplaceable master of craft. However, we now live in an era where food sources and transparency are…
Providence Roundtable customers
Marketing

Face-to-Face Marketing with Five Out-of-the-Box Business Owners

  |  
  Joe Sorge, owner of a burger joint called AJ Bombers in Milwaukee, Wisconsin, says, “customers are becoming the business.” And isn’t that the truth? Customer experience and building loyalty have never been more obviously important. With that mentality in the forefront, it’s no surprise that Sorge’s restaurant, which launched in the midst of a depression, rose to stardom through creative use of…
Marketing

5 Customer Perks that Boost Loyalty and Return Visits

  |  
Let’s be honest. One-shot deals and blockbuster sales cheapen your brand. And if you do them too much, you actually condition your customers to hold off on spending money with you until you offer another “deal”. This type of conditioning happens quickly, and this is how small businesses go out of business. Don’t cheapen your brand. Instead, focus on making your…
Marketing

How To Make Vegans and Vegetarians Happy In Your Restaurant

  |  
Vegan and vegetarian restaurants, cafes and bakeries have a lot of fans and loyal customers that aren’t actually vegetarians or vegans. Some folks look for more natural and organic ingredients, a better selection of locally-sourced produce and grains or have food allergies – these are all reasons that customers of all diets walk in the front door, in addition to…
chocolate cupcakes and milk
Marketing

Three Ways Bakeries Can Market Custom Cakes

  |  
More and more bakeries these days accept custom orders, especially those that focus on cakes and cupcakes. Custom services can range from offering expanded options for flavors, colors, lettering and design to those talented bakers and decorators that really up the ante. Strangely, there is a noticeable absence of discussing and promoting custom work when visiting several bakeries’ websites, blogs…