Marketing

5 Better Ways To Blend Wine & Facebook

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In April at the Napa Wine Marketing Symposium, wine-geek and social marketing genius Gary Vaynerchuk told winemakers, “I watch a lot of your engagements on social media and guess what you’re all about? Open house this, two bucks off now, do this, we’re tasting here, push, push, push, push, push. It’s all you guys do. … a social media campaign…
Marketing

5 Foodie Websites That Locally-Focused Foodmakers Love

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If you are in the business of food, whether you have a restaurant or produce gourmet or artisan foods, it’s likely that you already understand that “foodie” isn’t just a buzzword, it’s an identity that refers to the people who care about where their food comes from and how that food is produced. If you are active in your local…
Marketing

Small Business Interior Design Tips That Draw In Crowds From the Streets

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Every small business owner knows that presentation is everything. It’s not only how you come across to a potential client, how affordable your printing service is compared to a multinational chain’s prices, how your food tastes, or that your customer service easily beats out the competition. Your success as a small business also has to do with how appealing the…
Marketing

Why Your Business Should Seek Out University “Dining Dollar” Programs

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Let’s start by saying that sometimes accepting University Dining Dollars isn’t an option. In some college communities, there are limited numbers of businesses who will be accepted into college dining programs (and the ones accepted, don’t leave). According to the University of Buffalo, “The number of merchants to be added to the program at any given time will be dependent…
Cafe restaurant Open Shop Retail Welcome Notice Retail Front
Marketing

Retail Atmospherics: Can You Really Influence Customer Buying Habits?

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If you’re a small business owner, it’s time you know about priming, and not just as the first step to re-painting that one wall. The kind of priming we’re talking about here is with retail atmospherics and physical stimuli that are used to subconsciously influence decisions made by customers who enter your store. In a great article by Martin Lindstrom…