Marketing

9 Upserve-Approved Customer Loyalty Concepts

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Despite the economic climate, the National Restaurant Association reports that 77% of its members said loyalty programs helped drive business to their restaurants during the recession. They also found that 50% of restaurant customers said they’d be more likely to dine at a restaurant that has a loyalty program. The word “loyalty” refers to the warm feeling customers get when…
credit cards and PCI compliance
Operations

What Does Interchange Plus Pricing Mean for Small Businesses?

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You may already know what Interchange is—the fees set by Visa, MasterCard and Discover— but the “Plus” refers to a per-transaction fee charged by your processor in exchange for eliminating excess markup on interchange. No hidden fees, and a per-item charge instead. There’s nothing like getting a bill in the mail that’s nine pages long, not understanding the various fees…
restaurant loyalty programs
Marketing

How to Create A Small Business Loyalty Program with Proven ROI

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Nobody called anything a “loyalty program” fifty years ago. If you were a restaurant owner then, you might have served the only pizza within a thirty mile drive. You didn’t compete for loyalty, you simply remembered the names of your customers and their favorite pizza toppings. There are now about 70,000 pizza parlors in the United States. With approximately 19,000…
Marketing

Data with a Destiny: What Local Businesses Should Extract from Yelp Reviews

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All it takes is half a star of improvement on Yelp to increase a restaurant’s business by 19%, according to Economic Journal. Yet, for every business boosted by stardom, there’s another being destroyed by them. Business owners on the downside of that star-spectrum tend to loathe Yelp reviewers for publicly outing them. Instead, they should be focusing their energy on…
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