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So you have a coffee shop, or a sandwich shop, or a bakery where you sell a substantial amount of one-off items. If a customer comes in, grabs an item and leaves, then you’ve only made one sale. However, if they come, sit down, do something, and decide to buy something else, then you’ve made two sales. Keep them entertained…

A restaurant’s menu is one its greatest marketing devices, and has little to do with the design or what paper it’s printed on. The most successful restaurants steer clear of the following restaurant menu mistakes in order to build more profitable businesses, run more organized kitchens, and market their food more effectively. Restaurant Menu Mistake #1: Don’t limit your ability…

With more emphasis on locally sourced meat and vegetables, and a new respect for business transparency, it’s only a matter of time until customers will be able to tell exactly where everything on their plate comes from. Often times it’s up to the restaurant owner to tell their customers what’s on the menu. However, a new program called Trace and…

Every business owner is responsible for their own actions and the amount of research they put in before trying any marketing avenue—this includes Groupon. However, from what we’ve discovered, even the savviest business owners can be been scammed by last-minute bait and switch scams from shady sales reps. Daily deal sites like Groupon are a little bit like one night…

There are over 46,000 liquor stores in the United States which generate millions of dollars every year. In a rotten economy, liquor sales actually tend to go up, rather than down. As the economy gets better, more restaurant customers will begin to buy their drinks while dining out, rather than saving money by post-gaming their meals. As mature as the…