Latest Articles

1971 was a good year for Alka-Seltzer, but a bad one for Italian restaurants everywhere when they shamed the every day Italian restaurateur by exclaiming, “Mama Mia! Now that’s a spicy meatball!” Thankfully, social media sites get to give silly anecdotes like this the boot, because you now have a platform to come up with your own silly anecdotes. Restaurants…

In April at the Napa Wine Marketing Symposium, wine-geek and social marketing genius Gary Vaynerchuk told winemakers, “I watch a lot of your engagements on social media and guess what you’re all about? Open house this, two bucks off now, do this, we’re tasting here, push, push, push, push, push. It’s all you guys do. … a social media campaign…

If you are in the business of food, whether you have a restaurant or produce gourmet or artisan foods, it’s likely that you already understand that “foodie” isn’t just a buzzword, it’s an identity that refers to the people who care about where their food comes from and how that food is produced. If you are active in your local…

Every small business owner knows that presentation is everything. It’s not only how you come across to a potential client, how affordable your printing service is compared to a multinational chain’s prices, how your food tastes, or that your customer service easily beats out the competition. Your success as a small business also has to do with how appealing the…

Let’s start by saying that sometimes accepting University Dining Dollars isn’t an option. In some college communities, there are limited numbers of businesses who will be accepted into college dining programs (and the ones accepted, don’t leave). According to the University of Buffalo, “The number of merchants to be added to the program at any given time will be dependent…