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More than 90% of text messages are opened and read within the first minute of arrival. With an open rate like that, it’s no wonder that businesses can increase their revenue by 30% or more through text message marketing. One small chain restaurant, Hungry Howie’s Pizza in Charlotte, North Carolina, discovered the power of cell phones earlier this year. They…

A recent article in the New York Times highlights the growing success of small businesses on Facebook. Referring to “F-commerce,” a new wave of online business strategy that involves selling products through a Facebook storefront, the piece quotes Forrest retail analyst Sucharita Mulpuru as saying, “Small businesses seem to be having more success on Facebook than large companies.” In fact,…

We’ve all heard that 9 out of 10 businesses fail. Some dispute this statistic, but one thing’s certain: More small businesses fail than succeed. Many that fail make the same critical mistakes—mistakes that drain profits from the bottom line and sap the life out of the business. But you can correct these mistakes with the right know-how and a little…