Group Of Friends Enjoying Meal At Outdoor Restaurant
Operations

Don’t Let Weather Patterns Get Your Restaurant Down

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Combating against weather or seasonal changes can be a major issue in the restaurant business. According to weather-tracking analysts Blue Sky Local, undesirable weather can account for greater than 20% of loss in revenue each year. In fact, their research shows that 75% of restaurants report a sales drop of at least 10% from bad weather.…
Marketing

10 Small Business Blogging Tips for Owners

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Consider if you and every other store or restaurant owner on your street had to stand behind a table, flea market style, to get the attention of customers. You’d have to be the most approachable, friendly and relatable business owner on the street to beat your competitors. In real life, you don’t always have the opportunity to greet customers on…
Marketing

5 New Small Business Ideas from the Future

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Maybe we haven’t invented flying cars like the Jetsons yet, but businesses have certainly found new ways to innovate. From clothing hangers that display real-time “likes” to refrigerator buttons that order a pizza for you, small businesses aren’t letting themselves get left behind in the digital age.  Learn how a pizza POS system can help your business thrive in the…
Marketing

Personal Marketing: How to Talk to Customers Like Friends

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Would you send an email to a friend that started with “Dear Friend”? Then why would you impersonalize an email newsletter to your customers? On that note, why would you treat them like customers at all? Maker’s Mark isn’t a small business, yet they bring their marketing to the first-person level by referring to their customers as friends. According to…
Marketing

What Is Your Restaurant’s Guest’s Lifetime Value?

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How much is a loyal guest worth to your restaurant? The Customer Lifetime Value (CLV) of every guest retained will help you determine how much you’re willing to spend in order to attract and keep those guests. When you and your team improve on restaurant customer service, you’ll work to increase your guests lifetime value. When deciding how the lifetime…
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