restaurant marketing strategies for instagram
Marketing

What is Word-of-Mouth Marketing?

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The secrets of word-of-mouth marketing (WOMM) aren’t secrets at all. Word-of-mouth marketing reinforces customer relationships by building an abundance of satisfied people who are so excited about your business or promotion that they go out of their way to share it with everyone they know. That excitement is passed on to the next person who takes away the same enthusiasm…
Marketing

3 Ways Businesses Use Digital Signage to Boost Customer Loyalty

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Video has been an important marketing medium since its inception. Up until recently, though, it was mainly used in television advertising. Now, it’s clear it has also found a home on the Internet, but what about right in-store? The new trend in video marketing is to include digital signage within venues. You’ll see video used in store settings more and…
Marketing

How Sharing Restaurant Recipes will Boost Loyalty

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There was a time when “secret recipe” strategies were touted as part of a restaurant, cafe or bakery’s success. Special ingredients or methods were never divulged, either for fear of copycats, to maintain status or to create the image for oneself as an irreplaceable master of craft. However, we now live in an era where food sources and transparency are…
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Marketing

Face-to-Face Marketing with Five Out-of-the-Box Business Owners

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  Joe Sorge, owner of a burger joint called AJ Bombers in Milwaukee, Wisconsin, says, “customers are becoming the business.” And isn’t that the truth? Customer experience and building loyalty have never been more obviously important. With that mentality in the forefront, it’s no surprise that Sorge’s restaurant, which launched in the midst of a depression, rose to stardom through …
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