Marketing

5 Quick Tips: Getting on a Restaurant Reality Show

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Before even considering applying to be on a restaurant reality show, you first have to weigh the benefits and the drawbacks. For example, on almost every episode of Kitchen Nightmares, Gordon Ramsay will discover filthy kitchens that a redesigned menu and new ceiling tiles can’t recover from. On the plus side, if you have a real sob story or a…
Marketing

3 Keys to Understanding the Value of Your Customers

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Not all customers are the same. Some were here just the other day, while others haven’t been back in almost year. Some come in frequently, some only a couple of times. Some spend a lot each visit, others not so much. Despite these differences, businesses usually treat all customers the same. That’s a mistake you don’t want to make. For…
facebook marketing strategies for restaurants
Marketing

Facebook for Small Businesses: How to Turn a Profile into a Business Page

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With more than 500 million active users, Facebook has become a formidable presence in the world of social media. Facebook is not only a great way to connect with people of different backgrounds all over the world, but a fantastic way for businesses to showcase their products or services. The best way to do this is for a business to…
pizza on display
Marketing

Marketing Lessons From Pizza Places

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Selling pizza is a classic example of differentiating a relatively homogenous product. For most restaurants that sell pizza, the menu is the same. Pizza consists of crust, sauce and topping: How can you make yours stand out? Having a successful restaurant marketing strategy. Are you thinking that may be easier said than done? Believe it or not, there are some…
Bake Dessert Party Cake Brunch Cafe Cookie Concept
Marketing

Using The Foodzie Tasting Box to Sell More Gourmet Products

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So many gourmet product lines start in a tiny kitchen, at small family gatherings and in the privacy of a home or apartment. At some point down the line, someone says, “dang, you should sell these,” and a lightbulb starts flashing. The small gourmet food producers of the world work in little kitchens on shoestring budgets, but still manage to…