Marketing

5 Customer Perks that Boost Loyalty and Return Visits

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Let’s be honest. One-shot deals and blockbuster sales cheapen your brand. And if you do them too much, you actually condition your customers to hold off on spending money with you until you offer another “deal”. This type of conditioning happens quickly, and this is how small businesses go out of business. Don’t cheapen your brand. Instead, focus on making…
Marketing

How To Make Vegans and Vegetarians Happy In Your Restaurant

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Vegan and vegetarian restaurants, cafes and bakeries have a lot of fans and loyal customers that aren’t actually vegetarians or vegans. Some folks look for more natural and organic ingredients, a better selection of locally-sourced produce and grains or have food allergies – these are all reasons that customers of all diets walk in the front door, in addition to…
chocolate cupcakes and milk
Marketing

Three Ways Bakeries Can Market Custom Cakes

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More and more bakeries these days accept custom orders, especially those that focus on cakes and cupcakes. Custom services can range from offering expanded options for flavors, colors, lettering and design to those talented bakers and decorators that really up the ante. Strangely, there is a noticeable absence of discussing and promoting custom work when visiting several bakeries’ websites, blogs…
Trick Pony's Bill Murray-themed cocktails
Marketing

Drink Marketing: Could Your Cocktail Menu Use a Twist?

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According to Restaurant News, “Several restaurant chains have recently reworked their beverage programs in an attempt to renew customer interest in their drinks. These high-margin thirst-quenchers can help boost check averages and reinforce a brand’s image.” How about you? The article shows that a few chain restaurants have all come up with completely unique strategies for entirely re-vamped drink strategies.…
Marketing

Geek Marketing: Cultivating an Environment for Your Most Passionate Customers

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We recently discussed how the moniker “nerd” has become reclaimed as a positive identity and suggested some fun ways to embrace nerd culture in your marketing. Another term that is often thrown-around and sometimes used interchangeably is “geek”. Although there is some contention over definitions that differentiate between the two, “geek” tends to be most often used to describe people…
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