how to get a liquor license
Marketing

Starting a Liquor Store Marketing Campaign

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There are over 46,000 liquor stores in the United States which generate millions of dollars every year. In a rotten economy, liquor sales actually tend to go up, rather than down. As the economy gets better, more restaurant customers will begin to buy their drinks while dining out, rather than saving money by post-gaming their meals. As mature as the…
restaurant reputation management
Marketing

How to Fix Bad Yelp Reviews at Your Restaurant

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As an avid member of the Yelp Elite Squad, I’ve had numerous discussions on the different approaches that business owners have taken with us, and our reactions to them. While it’s easy to call an online reviewer a restaurant elitist with a false sense of entitlement, your positive customer reviews will increase much easier if you treat all of your customers…
Marketing

5 Quick Tips: Getting on a Restaurant Reality Show

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Before even considering applying to be on a restaurant reality show, you first have to weigh the benefits and the drawbacks. For example, on almost every episode of Kitchen Nightmares, Gordon Ramsay will discover filthy kitchens that a redesigned menu and new ceiling tiles can’t recover from. On the plus side, if you have a real sob story or a…
Marketing

3 Keys to Understanding the Value of Your Customers

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Not all customers are the same. Some were here just the other day, while others haven’t been back in almost year. Some come in frequently, some only a couple of times. Some spend a lot each visit, others not so much. Despite these differences, businesses usually treat all customers the same. That’s a mistake you don’t want to make. For…
facebook marketing strategies for restaurants
Marketing

Facebook for Small Businesses: How to Turn a Profile into a Business Page

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With more than 500 million active users, Facebook has become a formidable presence in the world of social media. Facebook is not only a great way to connect with people of different backgrounds all over the world, but a fantastic way for businesses to showcase their products or services. The best way to do this is for a business to…