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Access to the Internet is virtually everywhere in our technologically driven society: at work, at home, on our phones and even at our favorite restaurants. Chances are that your competition is already using it to attract clients — clients that could be yours if only you had a strong online presence. But don’t worry, when it comes to establishing your…

As a follow up to yesterday’s Why Every Small Business Should Have a Blog post, we’re going to get more specific in a series of posts that gathers ideas that every type of business can use when they decide to start blogging. If you’re a chef or restaurateur, you’ll be happy to know that restaurant blogs are more popular than…

The reason why restaurants are more successful when chefs own them is because their customers see them as experts from the start. Chefs who host special-occasion cooking/tasting classes, or write blog posts about their favorite ingredients, or tweet about their latest foraging escapades are establishing themselves as experts. Would you trust buying yarn from a store owner who didn’t knit…

Marketing magnets are the strategies that attract new customers without the need to spend your marketing budget. These strategies require one important element—passion for what you do and the restaurant you run. Exploring how Twitter, online videos, email newsletters and other promotional strategies can help, these ideas will be sure to get your imagination cooking to create the best “marketing…

For restaurants on an average day, it can be quite tricky to get bloggers to write about your restaurant in the light you want to be shown. Yelp reviews will always be great so long as the positive reviews are flowing in (and bad when they’re not), but earning the appreciation of writer who say things like, “the gnocchi blossomed”…