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Marketing

5 Ways to Get Customer Feedback By Running Your Business Like a Lemonade Stand

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When kids run lemonade stands, they talk to all of their customers. There is no staff, there is no back of the house to hide in, there’s simply one-on-one interaction. Fifty years ago, you knew who your loyal customers were, because you were likely at the front of the house, greeting customers and simply asking them about their experience. However,…
Marketing

5 Quick Tips: Encouraging Customers to Stay Longer

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So you have a coffee shop, or a sandwich shop, or a bakery where you sell a substantial amount of one-off items. If a customer comes in, grabs an item and leaves, then you’ve only made one sale. However, if they come, sit down, do something, and decide to buy something else, then you’ve made two sales. Keep them entertained…
restaurant menu design small restaurants
Marketing

7 Restaurant Menu Mistakes That Stop Guests In Their Tracks

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A restaurant’s menu is one its greatest marketing devices, and has little to do with the design or what paper it’s printed on. The most successful restaurants steer clear of the following restaurant menu mistakes in order to build more profitable businesses, run more organized kitchens, and market their food more effectively. Restaurant Menu Mistake #1: Don’t limit your ability…
Marketing

Trace & Trust: The Newest Way to Market Fish

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With more emphasis on locally sourced meat and vegetables, and a new respect for business transparency, it’s only a matter of time until customers will be able to tell exactly where everything on their plate comes from. Often times it’s up to the restaurant owner to tell their customers what’s on the menu. However, a new program called Trace and…
Marketing

Bad Groupon! 5 Merchants Spill the Beans

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Every business owner is responsible for their own actions and the amount of research they put in before trying any marketing avenue—this includes Groupon. However, from what we’ve discovered, even the savviest business owners can be been scammed by last-minute bait and switch scams from shady sales reps. Daily deal sites like Groupon are a little bit like one night…
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