It’s time to get back to basics, at least that’s what millennial diners are asking restaurants to do with their menus.

According to the NRA, your menu should be all about the 3 Ps: product, preparation and presentation. And all of those Ps better be sure that they all focus on real, clean and authentic foods.


So, what does this mean for your restaurant menu?

What’s Old Is New Again

Your guests are driving the trend towards “real” food. They’re demanding to know where their food came from and how it was made, and they won’t stand for anything less than authentic.

Turns out, what’s old is new again when it comes to food. Guests are looking towards more natural and organic menu choices and it seems as if restaurants need to go back in time to “the good old days” to prepare those items.

This is a great thing for your kitchen.

Now is a time when your restaurant can really shine by displaying all of the options you can provide a guest. Here’s what’s out (old) and in (new) when it comes to menu trends…

Out With The Old

Guest attitudes are disrupting restaurant menus all over, it’s time to ditch these the following:

  • Processed foods
  • Margarine
  • “Fast” foods
  • Sugar

If you’re wondering what this might mean, think about it this way: factories are out and farms are in. Processed foods are out and brick ovens are in. Fast is out and quality is most certainly in it for the long haul.

In With The New

It’s about quality, not calories. Mainstream consumers, for the first time, are looking towards different forms of food that is reminiscent of a much simpler time. Turns out the “oldies but goodies” are in now.


Here’s what your guests have a newfound love for (and what you should, too!)

  • Lard
  • Bone Marrow
  • Butter
  • Tripe
  • Tenden
  • Broth

If your menu evokes a sense of health and well-being, you’re going to be a hit. Which means you might want to include these 8 buzzwords:

  1. Clean
  2. Unprocessed
  3. Sustainable
  4. Whole
  5. Wholesome
  6. Fresh
  7. Natural
  8. Organic

Your Move, Restaurant Menu

Millennials aren’t the only ones driving this return to the “good old days”. In the last 10 years, farmers markets have grown 350% and the trend has gone viral. Over 50% of consumers prefer local over organic.

It may be time to re-evaluate your restaurant menu, huh?

Restaurateurs are always trying to stay ahead of changing consumer tastes. But the secret sauce is knowing what’s hype and what’s hot. Tacos are a safe bet says data in this industry report, based on millions of restaurant transactions nationwide.

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In a perfect world, Theresa would spend her days reading good books and writing all the time... and she'd own all the shoes her heart desired. When she's not on the hunt for shoes, you can find this Rhode Island transplant on the hunt for food that comes close to "Long Island". Her favorite? Caffe Dolce Vita in Providence's historic Federal Hill.