You’ve heard it before and you’ll hear it again: the popularity of online ordering is on a meteoric rise. From giants like Amazon to small startups, direct-to-consumer delivery and pickup options have swept the country. Restaurants are no exception. With the rise in mobile and online ordering across industries, consumers have turned to solutions that simplify their lives and even the biggest skeptics are translating their dining experience into an online ordering solution to better serve guests. But just how important is providing online ordering for your digital customers?
Restaurant Online Ordering Statistics
For savvy restaurateurs that rely on data to make important business decisions, we have 19 statistics that will give you some insight into just how powerful online ordering is.
- 60 percent of U.S. consumers order delivery or takeout once a week.
- 31 percent say they use these third-party delivery services at least twice a week.
- 34 percent of consumers spend at least $50 per order when ordering food online.
- 20 percent of consumers say they spend more on off-premise orders compared to a regular dine-in experience.
- Digital ordering and delivery has grown 300 percent faster than dine-in traffic since 2014.
- 70 percent of consumers say they’d rather order directly from a restaurant, preferring that their money goes straight to the restaurant and not a third party.
- 57 percent of millennials say that they have restaurant food delivered so they can watch movies and TV shows at home.
- 59 percent of restaurant orders from millennials are takeout or delivery.
- 33 percent of consumers say they would be willing to pay a higher fee for faster delivery service.
- 87 percent of Americans who use third-party food delivery services agree that it makes their lives easier.
- 45 percent of consumers say that offering mobile ordering or loyalty programs would encourage them to use online ordering services more often.
- 63 percent of consumers agree that it is more convenient to get delivery than dining out with a family.
- Americans who have not used a third-party restaurant delivery service say fast delivery (31 percent), restaurant selection (28 percent), low order minimums (27 percent) and first-use coupons (26 percent) would motivate them to try it.
- 60 percent of restaurant operators say that offering delivery has generated incremental sales.
- Orders placed via smartphone and mobile apps will become a $38 billion industry by 2020.
- Pizza chains reported an 18 percent increase in customer spend from online/mobile orders vs. phone orders.
- Working with a third party delivery service has been found to raise restaurant sales volume by 10 to 20 percent.
- Delivery sales could rise an annual average of more than 20 percent to $365 billion worldwide by 2030, from $35 billion.
- 43 percent of restaurant professionals said they believe third-party apps—many of which withhold data—interfere with the direct relationship between a restaurant/bar/pub and its customers.
Boost your bottom line and find the right online ordering solution for your restaurant with help from our Complete Guide to Online Ordering.
How can online ordering impact your restaurant?
The numbers don’t lie. Online ordering is growing and if hungry consumers can’t order from your restaurant, they’ll order from another business. If you want to know just how much of an impact an integrated online ordering solution can make on your business, a ramen restaurant in Vancouver, WA can give you some insight.
“We started seeing results immediately.” – Kenn Pluard, owner of Kenji’s Ramen
Kenn Pluard understands the importance of the intersection of foodservice and technology. With 70 percent of consumers interested in ordering directly from a restaurant, Kenn is keeping delivery commissions in his pocket through an integrated solution. With Upserve online ordering on the Kenji’s Ramen website, every online order avoids being hit with a third-party commission.
After implementing Upserve’s online ordering solution, Kenji’s Ramen saw huge results in their own restaurant:
- Introducing online ordering has increased sales by 10 percent.
- Kenji’s saves 35 percent per order by using an owned online ordering solution.
“Millennials want a good experience. They want efficiency and they want to order online. You have to adapt to them,” he says. “Restaurants can’t be scared to use technology because it’s something that can only benefit them by saving time and eliminating errors.”
While a strictly “owned” online ordering solution might not be the best fit for everyone, restaurant owners can no longer deny the positive impact that online ordering can have on their business. By exploring whether third-party or an owned solution is right for your business, you can start seeing a growth in sales and happier customers by adopting the right tools.