Sometimes the simplest opportunities allow us to be the most creative. That’s absolutely the case when it comes to advertising your restaurant. There’s a platform that is available to nearly every single restaurant but is utilized by only a few. What is it?
The outdoor sign.
This simple, old school tool allows you to capture attention from the foot traffic making their way through the streets and bring them into your restaurant. The location? Perfect. The time? Immediate. The cost? Free.
But just because it’s free to use, doesn’t mean it’s easy to pull off. A good sign takes time and creativity. Think about how you can grab people’s attention, make them laugh, make them intrigued, or make them hungry all while trying to connect it to a menu item.
It’s not easy, but here are some restaurants and bars that pulled it off flawlessly:
So get thinking, get clever, and get those customers in the door!
ooking for more marketing ideas on a budget? Check out this blog.