Brand identity, both online and offline, is arguably the most important part of a food business’s marketing arsenal. Combine this with the ever-increasing popularity of take out and delivery, thanks to the convenience and innovation of online ordering platforms, and the need to invest in branded to-go restaurant packaging becomes very apparent.
That’s why we’re taking a closer look at the reasons why customer restaurant packaging is so important, proving there’s power in demonstrating how your food business can benefit from a smart utilization of branding in your take out service.
Create Better Brand Recognition
Consistent and recognizable branding across all platforms is key to ensuring brand familiarity, and with brand recognition increasing revenue by 23%, it’s clear that brand recognition is vital to driving sales.
This means you should be viewing your branding as an extension of your business and associating it with every business action; whenever and wherever there’s an opportunity to brand it, do so! This way, not only will customers view you as a legitimate brand when their food lands at their door, but they’ll also become more familiar with your business as a result.
You only need to look at the success of McDonald’s and their golden arches for evidence of how effective recognizable branding can be. By reinforcing your branding at every possible opportunity, you’re sure to become both consciously and unconsciously familiar to consumers.
Reach a Wider Audience
Branded restaurant packaging is, ultimately, a marketing tool. By branding your take-out packaging, you’re benefiting from a free mobile advertisement.
Whether it’s your delivery driver zipping around on a branded delivery bike or a customer eating your food out in public, by ensuring everyone can see where the food is from, you’re spreading awareness about your establishment to a far wider audience than achieved with other mediums.
Even something as simple as investing in eye-catching sandwich packaging for your lunchtime bites could be enough to conjure up the desire for a scrumptious sub in a passer-by, searching for your business online and subsequently driving additional sales.
Download our free online ordering ebook to learn how to get your name in front of the 60% of diners who order online weekly.
Communicate Your Brand Image Effectively
Brand image is becoming an increasingly important factor in consumer decision making, with more and more consumers actively seeking out ethical businesses. For dining and catering businesses however, actively promoting eco-consciousness or moral integrity is a lot harder than in retail-based sectors.
Utilizing custom restaurant packaging to communicate what your brand is all about is an opportunity that shouldn’t be missed. Branded packaging acts as a mobile advertisement for your business, so why not take advantage of this by ensuring your restaurant’s packaging tells consumers about your brand mentality?
Invest in eco-friendly restaurant packaging to demonstrate to consumers that you’re environmentally conscious, or be sure to show off if your food is ethically and sustainably sourced – after all, with 88% of consumers being more loyal to a company that supports environmental issues, this is an important investment for your business.
Investing in branded take out boxes could be a great way of driving sales for your food business by reaching a wider range of consumers than ever before, so ensure you have the right online ordering platform to keep every customer satisfied from the moment they place their order right up to their last bite.