restaurant menu on the table

Plenty of websites feature pretty designs. Upserve’s new restaurant menu design builder goes further. It recently introduced the first “Smart Menu” builder template, which uses data-driven practices and the psychology of menu design to grab customer attention, sell more of the most lucrative dishes, and drive repeat business.

This infographic illustrates 12 key data-driven and psychological factors for best practices in restaurant menu design.

This infographic, “The Science of Restaurant Menus,” illustrates 12 key data-driven and psychological factors that Upserve factored into the template, and what it considers best practices for restaurant menu design. Key insights include:

  • The precise number of items that should be on your menu
  • Where to place the higher-margin items on your menu
  • The optimal ratio of food to drink items
  • How to lay out menu items in a visually gripping way
  • Which items to list first
  • Why longer menu item descriptions sell more food

Click on the image below for a 15 page printable PDF version of Upserve’s “Science of Restaurant Menus” infographic.

80% of a restaurant’s food sales come from only 16% of menu items. How do you know which ones? The perfect menu is just a click away with Upserve's Menu Builder.

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Upserve Science of Restaurant Menu Infographic

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When she's not debating with her young sons about which Star Wars character is the best one, Carol Lin is likely to be ordering a Lychee martini and spicy tuna roll at her neighborhood sushi joint. She loves controversial (but delicious) foods like foie gras and haggis, and believes there’s few problems that a conversation over buffalo wings and cold beer can’t solve.