Marketing

Geek Marketing: Cultivating an Environment for Your Most Passionate Customers

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We recently discussed how the moniker “nerd” has become reclaimed as a positive identity and suggested some fun ways to embrace nerd culture in your marketing. Another term that is often thrown-around and sometimes used interchangeably is “geek”. Although there is some contention over definitions that differentiate between the two, “geek” tends to be most often used to describe people…
beer cheers sports bar
Marketing

Sports Fan Marketing: 5 Restaurants & Bars Get Creative

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Perhaps your pub or sports bar is already packed on game nights. If so, well done! You probably don’t need any further tips, but if you want to hear some ideas that you may not have thought of, read on! Or maybe you are thinking that this doesn’t apply to you because your bar doesn’t have a high-def TV or…
Marketing

5 Quick Tips: Encouraging Customers to Stay Longer

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So you have a coffee shop, or a sandwich shop, or a bakery where you sell a substantial amount of one-off items. If a customer comes in, grabs an item and leaves, then you’ve only made one sale. However, if they come, sit down, do something, and decide to buy something else, then you’ve made two sales. Keep them entertained…