Restaurants are ultimately judged on the quality of the food and service, but in a time when cups of coffee can become viral sensations, a strong online presence is essential. Guests are not only selecting their next meal based on what they scroll past on Instagram, they’re eating with their eyes before they ever step through the door.
That’s why we’ve tapped two top toques for their insights into producing killer Instagram content.
How do you create the perfect Instagram post?
Boston-based chefs Chris Coombs and Tatiana Rosana have perfected the art of restaurant Instagram accounts. Between Rosana’s background in art that contributes to her drool-worthy presentations for Outlook Kitchen and Bar, and Coombs’ investment in a social media-friendly table for his new Boston Chops location so guests can take advantage of adjustable lights and a color temperature that mimics natural daylight, the two are experts when it comes to making a great online impression.
From tips on photo composition, color and brightness, to examples of their own top performing posts and personal do’s and don’ts, the infographic below provides everything a restaurant Instagram marketing strategy should include to whet guests’ appetites today.
Guests are not only selecting their next meal based on what they scroll past on Instagram, they’re eating with their eyes before they ever step through the door.