Today, a night in is becoming as popular as an evening out. According to SFGate.com, “Well over half of people under the age of 44 already use the Internet for takeout or delivery, and three-quarters of people between 18 and 34 said they are likely to use a smartphone to order food.”
Whereas people used to see restaurants as a destination for the evening, a night of Netflix binge-watching and some good take-out is now just as attractive. Thankfully, these diners aren’t limited to pizza and Chinese food anymore (although according to PMQ, Pizza Hut alone makes “40% or more of their sales from digital orders.”)
Thanks to online ordering solutions like Upserve, restaurants are now able to expand their customer base through to-go ordering. And this convenience isn’t limited to big chains anymore. Better than that, any restaurant with modern restaurant POS software can get integrated online ordering built right into their restaurant POS.
How does online ordering work on a restaurant POS?
Restaurant POS systems either offer an in-house online ordering platform, or they integrate alongside third-party partners, like Grubhub. In both cases, online orders are handled the same way as those entered by staff members and are accounted for in all sales reporting.
Using Third Party Online Ordering Partners
Through GrubHub’s mobile-optimized app for the restaurant POS, customers can find your restaurant by detecting location, and then see if they fall into a designated delivery zone. Once they confirm, the restaurant POS software will take the order, as usual, processing directions for the kitchen staff, including any special requests or dietary needs.
Ordering “wizards” or templates help make the process more mobile-friendly, especially for highly customized food services, such as sandwich shops and pizza parlors.
Payment is handled entirely online, using the restaurant point of sale system’s integrated payment processing. Suddenly, you’ve developed an entirely new revenue stream where you might not have had one before.
Processing is easier, and so is the impact on your staff. Since the entire system can be integrated, takeout orders are sent to the kitchen in seconds, not minutes, improving turnaround time, better-allocating kitchen prioritization, and delivering food to happier customers.
What if I want online ordering built right into my restaurant POS?
Upserve Online Ordering is designed to be an end to end online ordering solution for restaurateurs. Upserve Online Ordering is a part of Upserve’s Restaurant Management Platform, you now have a single place for managing your online ordering experience and tracking its progress… and payments.
Still unsure whether you should add online ordering?
It’s time to maximize your reach and implement restaurant online ordering into your restaurant POS system operations. Even the most hesitant restaurant owners have seen near-immediate benefits from allowing their customers to place their orders via mobile app, improving convenience and customer satisfaction across the board.
Here are 4 reasons you need online ordering for your restaurant POS system
Make more money
Any way you can improve the dining experience is going to make you money. So, eliminating the need to wait in line, or get put on hold, will improve your restaurant’s reputation with hungry, impatient customers.
Let’s Order Online research shows that online orders are 15-20% larger than in-restaurant orders.
Online ordering systems allow customers to build their ideal meals, without the pressure of lingering wait staff, and the benefit of choosing items in a more dynamic, visually appealing way than a paper menu ever could.
More importantly, seeing their orders build (and check totals grow) in real time encourages customers to buy more, because they’re more conscious of what they’re spending, and how much more food they can get before they hit their nightly budget. Those apps they declined in the restaurant? Chances are they’ll make their way onto an online order.
Leverage online ordering data for marketing
By taking the ordering process online, your POS can now gather key data about customer behavior. Then it can leverage this information to help you automate and craft your marketing efforts through targeted ads, social media posts and more.
Plus, with the convenience of saving “favorite” items, and tracking repeat orders, your restaurant POS can help personalize your follow-up outreach. For example, if Bob buys a fajita platter every Friday night, your system will help you offer him enticing specials and deals that match his ordering preferences.
Any way you can improve the dining experience is going to make you money.
Accurate orders lead to satisfied customers
Nothing is more frustrating than inaccurate orders. It upsets customers, delays the kitchen, and causes staff to bear the brunt of everyone’s anger. Online ordering systems allow guests to enter every last detail, conveniently into the provided fields, so every customized nuance of their meal is easily seen by everyone involved.
If that salad was supposed to be without croutons, or if the meal needed to accommodate a food allergy, these details are left to the customer so there’s no confusion during preparation and delivery.
In the end, happy customers are repeat customers. Online ordering gives these customers the power to experience your business with less waiting, less frustration, and reduced risk of unfortunate error.
Free up staff time for hospitality
Consider online ordering as a “domino effect” of good vibes. Because by moving a good percentage of your takeout business to a cloud-based POS, your staff is now free of endless calls and order processing, so they can focus on making the guests in the restaurant more comfortable. There’s nothing positive about waiting for a host or hostess to get off the phone just to get their attention.